Kristine Merz is the founder and president of Orange Square, a Rhode Island-based brand strategy and design firm. A RISD graduate, Kristine has spent her career helping organizations explain who they are, why they matter, and how they can create meaningful change.
Through Orange Square, Kristine works with health, research, and mission-driven organizations, using human-centered design to make complex ideas clearer and more accessible. She is the author of Shift and a twelve-time REBRAND 100® Global Awards recipient. Kristine is proud to serve on the Farm Fresh Rhode Island board because she deeply believes in local food, community connection, and storytelling that brings growers, eaters, and neighbors together.

