Ahhh, August. Actually, it’s been anything but a slow month. After all, we’re getting into the heart of the harvest season. Here’s a look at 7 days in the life of Farm Fresh:
TUESDAY 8/4 - LOCAL FOOD FEST RAISES $25K
Tickets sold out again in our third year, with 450 guests enjoying the Local Food Fest at Castle Hill. We raised a record $25,000 for Farm Fresh’s efforts to connect more Rhode Islanders with fresh, locally grown food. So many thanks to the 12 incredibly generous chefs, 22 farmers and 9 producers whose gift of time and food, made the Local Food Fest a delicious way for guests to give back to Farm Fresh.
Guests were able to enjoy the bounty that is local agriculture, including the first RI artisan goat cheese, honey bees on location and a tour of the Castle Hill kitchen garden. It was also nice to see that, in addition to the sneak peak for guests, the Preview Hour provided a quiet time for farmers and chefs to meet and chat.
See photos and stories: RI Monthy recap, Jennifer’s photos and recap, Mike’s photos, David’s recap & photos
THURSDAY 8/6 - MARKET MOBILE DELIVERY
Knowing we had the Local Food Fest on Tuesday, we purposely made no Market Mobile sales calls on Monday and were joking that we hoped for a small $4,000 order. But despite our efforts, 24 of our favorite chefs and grocers ordered $6,300 of produce, meat, dairy and seafood. No matter, with the incredible Market Mobile team at FFRI, it was our smoothest delivery day yet. We implemented a new system that cut our sorting and delivery time down dramatically. And that was with a stop at the Boathouse in Tiverton, on top of Newport, Providence and Narragansett.
Market Mobile is offering restaurants and schools that already buy local an easy way to buy more, and it’s now attracting new customers that are buying local for the first time. The pooled delivery system is also working out well for farmers, many of whom previously didn’t have the means to sell food to chefs, grocers and schools. The harvest season is just getting started, and this week Market Mobile promises plenty of tomatoes, plums and corn. We are looking into selling to more schools, hospitals and cornerstores as a priority for later this year.
SATURDAY 8/8 - DOUBLE VALUE EBT AT FARMERS MARKETS
Press conference at the Broad St. Farmers’ Market in South Providence. Wholesome Wave gave Farm Fresh $10,000 to double the buying power of Food Stamps customers at our markets. Harvard Pilgrim Health Care gave an additional mini-grant of $500 for the program. As a result of the program, we’ve already seen a 10x year-over-year increase in Food Stamps usage at our markets in 2009. Wholesome Wave runs this program in cities across the country but was thoroughly impressed today by just how successful our Food Stamps program is and the many organizational partnerships Farm Fresh has formed to get more low-income customers to the farmers’ markets.
We were joined by Mayor David Cicilline, former Undersecretary at the USDA Gus Schumacher, Wholesome Wave Foundation’s chef Michel Nischan, Harvard Pilgrim’s Sarah O’Neil, and Southside Community Land Trust’s Katherine Brown.
Watch ABC 6 News coverage, listen to an earlier WRNI story on markets.
MONDAY 8/10 - MARKET MOBILE ORDER ALMOST $10K
Tomatoes and peaches have definitely arrived! Other big sellers were blueberries, onions, cheese, rib roast, oysters and scallops. This week’s Market Mobile order was $9,828 from 18 farms to 30 chefs, grocers, schools and farmstands. See who’s buying local. There’s going to be a lot of sorting this Thursday! If you ever want to volunteer, contact Christie.