2008 WIC usage at the farmers’ market
We’re proud to announce that summer farmers’ markets run by Farm Fresh held the top 6 spots and accounted for 76% of the WIC (Women, Infants, Children) Farmers’ Market Nutrition Program (FMNP – alphabet soup!) usage in RI in 2008. That amounts to roughly $88,500 out of the $115,500 that WIC families spent on local fruits and veggies from local farmers. We try to position our markets with times, locations and outreach to serve low-income families, so the markets can connect neighborhoods with sources of fresh fruits and vegetables.
How does WIC work at the farmers’ market? WIC is a nutrition-based federal/state food assistance program that is available to low-income mothers and children. In addition to coupons to use at grocery stores, eligible clients receive $15 in coupons per year for fresh fruits and vegetables at the farmer’s market. Unlike Food Stamps / EBT, Rhode Island has a set budget for WIC. So the more WIC clients, the fewer dollars available per WIC client. As it is, FMNP redemption at farmers’ markets only reaches only about 50% and not all of the 25,800 WIC families follow through to get the coupons. In addition, federal funding available to RI for the WIC FMNP in 2008 was less than half of the available funds in 2003. Tracy Francisco, who coordinates the WIC Farmers’ Market Nutrition Program at the RI Dept of Health, must use last year’s usage data and be in regular contact with farmers about current redemption rates to delicately forecast how many coupons to print and distribute. She’s done a great job so that the maximum number of Rhode Islanders can benefit, without going over her shriveling budget.
Why do only 50% of families use their coupons? That’s attributed to myriad factors. Some families mention inconvenient times/locations and others say $15 is too small an amount to bother. If a farmers’ market isn’t a regular stop in a busy family’s routine, and especially if transportation is an issue, the season can slip by before WIC coupons expire on October 31 each year. For that reason, Farm Fresh makes sure our markets are along bus routes in a variety of neighborhoods. Many families also mention an unfamiliarity with produce, a lack of time, or a lack of the equipment or kitchen to cook. In 2008, Farm Fresh started a weekly “Healthy Foods, Healthy Families” education program for parents and kids at the Armory Market. We’ve now received funding from Blue Cross Blue Shield of RI to expand the program to 5 markets in 2009. This culinary and nutrition education program complements cooking demos by Johnson & Wales and URI, and are necessary so every mom, dad and kid feels confident to cook and eat the fresh and nutritious veggies and fruits, from apples to kale to eggplant.
Farm Fresh Rhode Island blog
Fresh tidbits to nibble on this week:
It’s not a coincidence that the